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課程名稱 |
國際流通管理
International Distribution Management |
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開課學期 |
112-1 |
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授課對象 |
管理學院 國際企業學系 |
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授課教師 |
趙義隆 |
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課號 |
IB5045 |
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課程識別碼 |
724 U4300 |
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班次 |
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學分 |
3.0 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期四2,3,4(9:10~12:10) |
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上課地點 |
管二204 |
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備註 |
建議先修課程：行銷管理。
限學士班三年級以上
總人數上限：40人
外系人數限制：5人 |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
This course is my continuous experiment to design and create a course for electronic classroom in the future. Nevertheless, IDM requires a lot of visual comprehension, which challenges the instructor to integrate both digital materials and non-digital ones. Students taking this course share the responsibilities to convert the non-digital parts to all digital style for future course. Of course, people interactions, such as classroom discussion and Q&As, are always critical chemical reactions and can never be replaced by digital media. As a rule of thumb, participants are expected to:
1.participate in discussion and to verify the terminology and concepts in our weekly meetings;
2.organize a study group of 3 students to cover 3 companies in the same types or kinds of retailing and to keep up with the ever changing world in IDM with news update;
3.choose an IDM in-depth topic (e.g., category management, long tail, etc.) to address the recent development of What, Who, Why and How in IDM. |
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課程目標 |
1) to familiar the MBA students with the concepts and terminology used in IDM.
2) to construct an awareness of momentum underlying the changing patterns of IDM.
3) to build up management skills of IDM in various institutions.
4) to develop a global perspective of IDM for future career. |
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課程要求 |
1) This is an elective course for those who are interested to develop advanced knowledge and perspectives in IDM. Students with basic training in a) marketing management or b) marketing channel or c) international business are most eligible for this class. The instructor strongly advises students to have at least 2 courses of the above in order to get the best out of this IDM course.
2) Teaching pedagogy includes lectures, class discussion, case studies, guest speech, and site visiting. Certain flexibility is inevitable to get the best results out for each specific session. |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
Levy / Weitz (2012), Retailing Management, 8e, McGraw-Hill |
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評量方式
(僅供參考) |
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